Music, in particular Hip-Hop, has the distinct ability to both reach backwards, and connect with the future, at the same time (think about any song that
uses a sample). No other force in humanity has this ability.
BCG Records is learning how to harness that power.
Musically, think about “Hey DJ” by the World’s Famous Supreme Team or “ Happy” by Pharrell.
Visually, think about “Suit and Tie” by Justin Timberlake or “ All of Me” by John Legend.
We design our projects to be amorphous, the listener believes that the music could have been created in any Era, and the sound will be enjoyed forever.